The Essential Components of Digital Transformation

Digital transformation has become the go-to marketing phrase for almost any adoption of new technology. In fact, the phrase is applied so broadly that it is in danger of becoming meaningless. Such is its ubiquity that it’s no surprise when an attention-craving organisation badges its new app or even something as mundane as a laptop refresh programme as a ‘digital transformation initiative’. Cloud computing – On-demand IT has been the centre of digital transformation efforts for the past couple of years but that doesn’t mean the work is done. While many organisations aim for a cloud-first approach, few have moved their systems 100% to the cloud. Establish objectives for digital transformation initiatives and IT-related processes.

So if you not crisply define it and make everyone aware that this is where you want to go, you’re doomed to a journey that will not be successful. By definition, digital transformation will cross over different business silos, and the only way to do that in a way to get to your goals is to have executive sponsorship. To begin digital transformation, you need to look at your business from the inside out–consider the tools and systems you use, what works well, what doesn’t and ways these can be improved. Get to know


The idea is to use technology not just to replicate an existing service in a digital form, but to use technology to transform that service into something significantly better. Digital transformation specialists find ways to leverage technology to enhance a company’s technical performance and help them remain competitive. This could mean digitizing outdated processes, augmenting operations with the help of machine learning or automation, etc. Specialists work across departments to identify both gaps in service and opportunities for improvement. Digital transformation efforts can be quite costly, but if implemented correctly, can prove to be a huge cost saver over time. The cost of each individual digital transformation project depends on each initiative’s scale, but it’s predicted that by 2023, organizations will spend over $2.3 trillion on digital transformations projects.

Acquiring and utilizing technology to enhance operations is more essential than ever — and businesses know that. As they embark on digital transformation, many companies are taking a step back to ask whether they are really doing the right things. In one study, more than 65% of businesses said they have a digital transformation program or plan to introduce one soon. With good reason, some are still unsure of how to measure investment success. Your organization may promote a preferred work methodology, but today, what matters most is that teams have the autonomy to use the best method to accelerate strategic delivery. From waterfall and iterative work management to collaborative work and Lean-Agile delivery, one size does not fit all.

In short, new tech can unlock new pathways for your organization beyond what is currently offered. However, you should take five crucial steps to ensure it works for your association. As an example, we just said that transforming means investing in technology.

The culture

We’ve broken up real-world digital transformation examples by both for you to get a better understanding of the implications of digital transformation. Digital transformation is important because it allows organizations to adapt to ever-changing industries and continually improve how they operate. From Boston Consulting Group found that the pandemic has accelerated digital transformation by an average of six years. Customers now expect companies to provide a seamless online experience, including 24/7availability, personalisation, and easy-to-use applications.

Check out our business page to see how your company can succeed in a competitive marketplace. Is it to improve customer experience, increase the efficiency of your processes or manage your data? Once you know the reasons, you can plan forward to ensure they are met. In 2022, spending on digital transformation technologies and services is projected to reach $1.8 trillion and increase to $2.8 trillion by 2025 according to Statista. That growth demonstrates how much companies are planning to invest to compete. As Enterprisers’ Stephanie Overby has reported, digital transformation took on new urgency during the pandemic.

A digital adoption platform can also be used to automate mundane tasks in dramatically improve efficiency and engagement. The CEO is increasingly playing a role in the strategy development and execution of enterprise-wide technology initiatives. Emerging roles, such as the chief technology officer, chief innovation officer, and chief digital officer also play a role. The 2020 Salesforce “State of the Connected Customer” report highlighted how 66% of consumers expect companies to understand their needs and meet their expectations. From the top management to the core digital transformation team, all the way to extended team members, a comprehensive digital transformation comprises staff that thoroughly practice and make use of ideal technologies.

What you need to know about digital transformation

Digital transformation is about creating value through the application of digital technology. Digital transformation requires a shift in mindset, culture, leadership, processes, and capabilities. In what digital transformation means for business addition, the company needs to understand its customers better to provide a better experience. They should also collect customer data to determine which products or services best meet their needs.

The definition of digital transformation.

AI and machine learning will continue to be key drivers of digital transformation as businesses look for ways to automate tasks, improve decision-making, and gain insights. Digital transformation is essential, not just for businesses but for society as a whole. For one thing, it can help to level the playing field, giving small businesses the same access to global markets that larger companies have. It can also help to reduce the redundancy of repetitive tasks and increase efficiency to foster a high-performance culture in your company. And it can help us to build a better future, one that is more connected, more collaborative, and more inclusive.

What you need to know about digital transformation

Social media wasn’t invented to take the place of call centers, but it’s become an additional channel to offer better customer service. Adapting your service offerings to embrace social media is another good example of a digital transformation. Instead, you need a dedicated team led by the Chief Digital Officer that is responsible for achieving digital transformation within the organization. If there are qualified employees within the company who have the expertise to handle this, you can create a team internally. But if you don’t have the right talent to lead the transformation, it’s always best to hire new talent to guide everyone in the company.

How can I measure ROI on digital transformation?

As businesses formulate their own digital transformation strategies, there is much to be learned from your IT leadership peers. Use this collection of digital transformation articles and case studies to explore further. Although IT will play an important role in driving digital transformation strategy, the work of implementing and adapting to the massive changes that go along with digital transformation falls to everyone. What no one can deny, however, is the ever-increasing role of business professionals in IT purchasing decisions. Experienced digital leaders suggest the big benefit of an Agile approach is cultural.

Since 2004, Linda helped drive Planview’s market advancement and significant growth through marketing leadership roles. Previously, Linda held positions at Pervasive Software, VTEL, and Kodak where she led go-to-market initiatives for new products and product line expansion. By establishing a clear line of sight from strategy to delivery, how teams work is no longer as important as whether teams can continually deliver value. Companies can have confidence that work across the enterprise, no matter how teams choose to execute it, has strategic impact because delivery is tied to strategy and solutions are tied to business outcomes.

Digital product managers take ownership of the entire digital product life cycle, from the idea phase to launch. Their work involves collaborating with multiple teams, including IT, marketing, sales, and legal. They oversee the development of digital products and do market research in order to make more informed design and product decisions. Because digital transformations involve a lot of moving parts — training, technology, people, etc. — maintaining balance is crucial. If you focus too intently on a new tool , you might overlook the need for additional employee training .

Adjusting, adapting and collaborating to overcome our customers’ challenges

Without taking advantage of modern technology like seamless digital customer experiences and data-driven insights, it will be very difficult to keep up with the competition. Digital transformation doesn’t have to be restricted to just customer interactions or data analysis though. Nearly every corner of your organization can benefit, whether the advantage is internal or client-facing. Many competing technologies profess to drive digital transformation, however, the utility of solutions depend on the stage your company is at in the transformation journey. Organizational leaders are leveraging technological tools to create more streamlined and efficient processes, resulting in a better customer or user experience . Your digital business transformation strategy is the detailed plan that outlines how your organization will use technology to establish or enhance processes, culture, and the experiences customers have with your brand.

  • Organizational leaders are leveraging technological tools to create more streamlined and efficient processes, resulting in a better customer or user experience .
  • It’s also a cultural change that requires organizations to continually challenge the status quo, experiment, and get comfortable with failure.
  • The model can be used as a framework for planning, designing, and implementing the changes needed in an organization.
  • Some experts and thought leaders advocate models that focus on 4 main areas of digital transformation.
  • They connect data, processes, technologies, people and budgets across the business.

“Or, if it’s an aspirational statement, it might revolve around becoming the absolute best to do business with, utilizing enabling digital technologies that were unavailable years ago.” It is introducing new technologies into all areas of businesses, streamlining processes, and automating tasks. Digital transformation is changing how companies operate, enabling them to deliver higher-value services and customer experience. Following up on the cloud computing digital transformation trend are the new business models we are seeing come up as a direct result of the pandemic.

Creating an innovation culture

For many managers, the best way to find these answers is by adopting Agile methods. Gartner also reports that tech spending will increase across the board for most IT organisations through 2022 and beyond. The analyst projectsglobal IT spending will total $4.4 trillion in 2022, an increase of 4% from 2021. The R&A, organisers of The Open golf tournament made innovative use of video and data to createa virtual tournament between golf’s all-time best players. Resource Library Explore intriguing customer success stories, videos, webinars and podcasts. Edge computing is a form of distributed computing that brings computation and data storage closer to the devices and sensors generating the data.

Customer data analysis

The well-known pizza chain Domino’s started in the 1960s and has transformed to become a ‘truly digital-first business’. In 2021, 91% of its sales were made through digital channels, according to Marketing Week. It’s early to guess which long-term consumer behavior changes will stick. Digital transformation isas much about establishing the right cultural change programmeas it is about introducing new tech. Digitisation needs organisations to work out quickly what their business needs and how they’re going to get there.

Updates on legacy systems and new digitalized systems are major investments. An effective strategy will include only the most helpful software for the firm. Keeping business process optimization in check while formulating the transformation ensures that all processes improve in terms of speed and quality.

And in the fast-paced, highly competitive digital universe, there’s little margin for error. ServiceNow’s Yoav Boaz defines evolutionary vs. revolutionary approaches to business modeling and proposes a step-by-step digital transformation roadmap for businesses to follow. Even though DXaaS is a new approach for organizations who have been investing in digital transformation for years, it makes it all easy with four of it’s essential facets which opens the door to success. This transformation has the power to improve the strength of competition in the business and also to enhance and provide futuristic and better customer experience. And yes the Digital Transformation makes it initial and final step with the customer’s journey. Growing your technology platform doesn’t necessarily mean your business will grow too.

Implementing comprehensive portfolio and work management solutions will enable your organization to support different types of work across the enterprise. They will each bring a different perspective and be the ones to garner enterprise-wide buy-in, so it is essential they are good communicators. Unlike more traditional hierarchies, an Agile approach to the creation of a digital transformation strategy does not inherently lie solely with executive leadership. Instead, senior leadership is responsible for establishing and directing a digital leadership team comprised of many stakeholders across the business, typically from among those closest to the customer. Agile is about being flexible, respecting the unknown, looking at the big picture and granting teams autonomy to determine the fine points and their approach.